07RESEARCH
Questions before conclusions.
Research is part of both my academic and business practice: from English-language education to competitor intelligence, market gaps and service design.
Explore below
012026Ongoing
ADA Web Competitor Intelligence & Research Library
A structured internal research programme studying web-agency operations, competitors, pricing, client behaviour, security, sales and service gaps from global markets down to Namibia and Rundu.
- Mapped competitors and market gaps before rebuilding ADA Web's positioning.
- Developed a division library concept for pricing, contracts, sales, HR, finance, security and workflows.
- Used evidence-led research to inform service design instead of relying only on intuition.
Market ResearchCompetitive AnalysisService DesignDocumentation
022026Ongoing
English Pronunciation Research
Honours research examining causes of poor English-as-a-second-language pronunciation among Grade 4 learners in the Kavango East education context.
- Developed the research problem, questions, literature review and qualitative methodology.
- Structured the study as a qualitative case study with sampling and data-collection procedures.
- Bridges classroom education, language development and evidence-based research.
Qualitative ResearchCase StudyEnglish EducationAcademic Writing
RESEARCH PRACTICE
How I approach an unknown.
01Define the real problem
02Collect evidence
03Compare patterns
04Design a response
05Test and document