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LoanTrace Local Marketing Campaign

Commission-based local marketing initiative designed for loan businesses in Rundu, combining outbound sales with campaign assets and direct client acquisition.

STATUSConcept / research
MY ROLEResearch · product thinking · build development
STACKSales · Campaign Strategy · Local Marketing
EVIDENCEDocumented project / R&D
PROOF OF WORK

What exists behind the headline.

01

Planned cold-call and pitch workflows.

02

Developed concepts for posters, videos and flyers.

03

Connected offline local sales with digital marketing execution.

SYSTEM VIEW

How the pieces connect.

01Sales
02Campaign Strategy
03Local Marketing
ROLE / OWNERSHIP

Research, architecture, interface thinking and iterative development.

TECHNICAL PROFILE

Tools used around the system.

01Sales02Campaign Strategy03Local Marketing
OUTCOME + METHOD

Context → architecture → interface → testing → iteration.

The goal is not a static design file. The work has to make sense for the project stage, survive real constraints and stay honest about what is shipped versus what is still being explored.

NEXT PROJECT

There is more behind the homepage.